Heather Rodriguez is fueled by her passion in creating authentic brand partnerships. During her time as a Brand Manager at Dylan’s Candy Bar she adopted the mission to awaken the inner child in everyone. Heather continued to increase her knowledge into toys, targeting the DIY kit category available at mass retailers. Pulling from her past work experiences Heather decided to create a brand that combined her passion for cannabis, DIYing, partying & candy- which lead to the birth of DopeDIY
DopeDIY is a millennial brand that combines our passion for social justice, appreciation for self & selfie love as well as our thirst for a creative brag;
Proceeds is donated to CAN-DO, a 501(c) 3 nonprofit foundation that advocates Clemency for All Non-violent Drug Offenders.
To assist in the destigmatization of marijuana cannabis, proceeds from DopeDIY sales are donated to the CAN-DO foundation.
Socialization leads to normalization.
The inclusion of Cannabis influenced events and products promotes self love and a healthy perspective on the newly legalized substance.